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Experience · Usability Testing

See Every Friction Point Before Users Do

Every confused tap, every form abandoned, every back-button rage click captured, ranked by severity, and turned into a fix-ready backlog. We don't deliver lists of problems. We deliver the prioritized order to solve them.

ModeratedUnmoderatedHeuristic AuditAccessibilitySUS Scoring
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Sessions Conducted
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Avg Issues Found / Test
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Avg Task-Success Uplift
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Faster Iteration Cycles
Mixed Moderation
We blend moderated depth with unmoderated scale on every engagement. Different questions need different methods.
Severity-Ranked
Every issue ships with impact and frequency scores — no 80-page issue dump, ever.
Diverse Panels
Including assistive-tech users, non-power users, and edge demographics. Real coverage, not WEIRD samples.
Fix-Ready Output
Engineering-shaped tickets with reproduction steps. We close the gap between research and roadmap.
MODERATED TESTING · UNMODERATED · SUS · SEQ · TASK SUCCESS · HEATMAPS · FIRST-CLICK · TREE TESTING · HEURISTIC EVAL · WCAG 2.2 · ACCESSIBILITY · MODERATED TESTING · UNMODERATED · SUS · SEQ · TASK SUCCESS · HEATMAPS · FIRST-CLICK · TREE TESTING · HEURISTIC EVAL · WCAG 2.2 · ACCESSIBILITY · MODERATED TESTING · UNMODERATED · SUS · SEQ · TASK SUCCESS · HEATMAPS · FIRST-CLICK · TREE TESTING · HEURISTIC EVAL · WCAG 2.2 · ACCESSIBILITY · MODERATED TESTING · UNMODERATED · SUS · SEQ · TASK SUCCESS · HEATMAPS · FIRST-CLICK · TREE TESTING · HEURISTIC EVAL · WCAG 2.2 · ACCESSIBILITY · 
Testing Capabilities

Every Method, Methodically

From rapid heuristic reviews to large-n benchmarking studies we match methodology to question, not preference.

Moderated Remote Testing

Live 1-on-1 video sessions where a senior researcher probes the why behind every click, hesitation, and frustrated sigh — insights no recording can replicate.

  • 1-on-1 Video Sessions
  • Think-Aloud Protocol
  • Real-Time Probing
  • Stakeholder Observation
Explore Capability

Unmoderated Studies

Large-n benchmarks via Maze, UserTesting, or Lookback — quantifying task success across 50+ users in days, not weeks.

  • Task Completion Rates
  • Time-on-Task Metrics
  • Click & Tap Heatmaps
  • Comparative Benchmarks
Explore Capability

First-Click & Tree Tests

Surgical IA validation — does the user's first instinct match where the feature actually lives? Critical signal before any visual design begins.

  • First-Click Testing
  • Tree Test Studies
  • Card Sorting
  • IA Validation
Explore Capability

Task Success & SUS Scoring

Quantitative usability metrics — System Usability Scale, Single Ease Question, and task success ratios — benchmarked against industry norms.

  • SUS Benchmarking
  • SEQ Scoring
  • Success Rate Analysis
  • Time-on-Task Tracking
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Accessibility Audits

WCAG 2.2 conformance reviews paired with usability testing using assistive tech — because compliance and real usability are not the same thing.

  • WCAG 2.2 AA Audit
  • Screen Reader Testing
  • Keyboard-Only Flow
  • Color & Contrast Review
Explore Capability

Heuristic Evaluation

Expert review against Nielsen's 10 heuristics plus modern usability principles — fast, cost-efficient diagnostic when full testing isn't possible.

  • Nielsen's 10 Heuristics
  • Cognitive Walkthrough
  • Expert Severity Rating
  • Quick-Win Identification
Explore Capability
Sample Output

Severity × Frequency

The artifact that ends prioritization debates. Every issue plotted by impact and how often it occurred Monday morning becomes obvious.

Severity →
Frequency →
Fix Soon
High severity · Rare
Fix Now
High severity · Frequent
Monitor
Low severity · Rare
Polish
Low severity · Frequent
Checkout button hidden below fold
Password requirements not shown
Currency selector confusing
Modal traps keyboard focus
CTA color contrast (4.3:1)
Form label spacing inconsistent
Footer link wording vague
Rare edge case on iPad portrait
Severity Buckets
Fix Now
Blocks core tasks. Ship a hotfix.
Fix Soon
Painful but workaround exists.
Polish
Affects perception, not function.
Monitor
Track in case it escalates.
Testing Methodology

From Question to Fix-Ready Tickets

A five-stage process that goes beyond raw findings delivering issues your engineering team can pick up Monday morning.

01

Test Plan

Objectives, hypotheses, task scenarios, success criteria, and a tight screener everything before we touch a participant.

02

Recruit Testers

Strict screening, diverse panels (including accessibility), and ethical compensation the right users, never the easy ones.

03

Run Sessions

Moderated or unmoderated, remote or in-person, mobile or desktop methodology matched to question, not convenience.

04

Severity Score

Every friction point tagged by severity × frequency so engineering knows what to fix Monday vs eventually.

05

Action Plan

Prioritized fix backlog with effort estimates and re-test plan closing the loop on the issues that matter most.

Client Outcomes

What Happens After Real Testing

"Six sessions. Twelve users. Forty-three issues — ranked by severity so we knew exactly what to fix first. Our checkout completion rate jumped 23% in the next release."

H
Hassan K.
Head of Growth, E-commerce

"Their accessibility audit caught keyboard-trap bugs our automated tools missed for two years. The real testing with assistive-tech users opened our eyes completely."

R
Reema A.
Product Designer, EdTech

"The severity × frequency matrix is the single most useful artifact they delivered. Engineering finally stopped debating priority — the data did it for them."

O
Omar S.
CTO, B2B SaaS